Performance Creative + Branding

MIXED

At Marveltest, I create performance-driven advertising for Meta ads that combines creative strategy, design, copywriting, motion, and a supporting AI generated asset production workflow. Working across a diverse range of e-commerce brands, I transform existing client assets into high-converting ad sets while leveraging performance data to continuously refine and improve every concept.

As a freelance art director & designer, I continue to explore branding, identity, and motion design for clients. My focus is always to create thoughtful, engaging experiences that connect the brand with their audiences.

Art direction, Data Analysis, branding, DESIGN, Performance Lead

LOFTY MANNER

CALMBAY

GABBIANO DENIM

DRS. LEENARTS

GENTLEMEN MODE

SIMPLE THE BRAND

OYA'S CHILDCARE

JOHN BEERENS

FREEBIRD ICONS

TOPPY.NL

LOFTY MANNER

CALMBAY

GABBIANO DENIM

DRS. LEENARTS

GENTLEMEN MODE

SIMPLE THE BRAND

OYA'S CHILDCARE

JOHN BEERENS

FREEBIRD ICONS

TOPPY.NL

Doc2Doc Rebranding

Doc2Doc is a financial lending company based in the United States. They specialize their tailor-made services specifically to aid doctors and medical professionals with financial stability during their careers, whether that be helping with relocation costs, advancing their practices, or focusing on a major, personal life change. I partnered with the Doc2Doc leadership to elevate and reshape the brand image across all touch points and platforms, including social impact, OOH, refreshed logos, icons, imagery, guidelines, as well as introducing animations and illustrations to humanize the brand in order to bring a greater sense of approachability.

7GO Rebrand

7GO is a landscaping company based in The Netherlands. The symbolism reflected within the name itself has deep meaning to the company founder and his family lineage. After extensive discussions with the client, I set out to create a logo that not only reflected their energy but also honored the significance of their roots. The final design integrates the numeral base with organic elements, capturing both structure and nature. It was also important to elevate the static icon with an animated version to not only stand out from competitors but also to celebrate growth and form. The result is a modern yet timeless approach that feels grounded, unique and symbolizes the future of 7GO.

Performance Creative | Marveltest Agency

Alongside expert growth marketers and client teams, the Design Team at Marveltest develops high-performing ad sets across a wide range of ecommerce brands. While clients typically provide the foundational content, I transform those materials into platform-native creative designed to capture attention and hook the audience. When content gaps exist, our team creates new assets or leverages generative AI to expand creative possibilities while maintaining brand consistency.

Every creative is built around performance. Through strong visual hooks, compelling copy, clear value propositions, trust signals, and continuous testing, each iteration is designed to improve engagement, click-through rate, and conversions while remaining true to the brand.