Art direction, Photography,
DESIGN, editing, product design
Product Launches
ROX VOLLEYBALL
During my time with Rox Volleyball, I worked across a range of product launches that blended apparel design, art direction, studio photography, and digital campaign assets. These initiatives included co-branded AVP apparel, custom performance board shorts for elite athletes, seasonal product launches, stop motion content, and promotional refreshes for key products.
I was responsible for building concepts through final execution, designing products, shaping the visual direction, shooting and editing assets, and building launch materials. Some projects were rooted in athlete storytelling and performance details. Others focused on creating bold, product-first visuals that helped move the brand into a more refined, unique and noticeable visual space.
Product Launches
ROX VOLLEYBALL
During my time with Rox Volleyball, I worked across a range of product launches that blended apparel design, art direction, studio photography, and digital campaign assets. These initiatives included co-branded AVP apparel, custom performance board shorts for elite athletes, seasonal product launches, stop motion content, and promotional refreshes for key products.
I was responsible for building concepts through final execution, designing products, shaping the visual direction, shooting and editing assets, and building launch materials. Some projects were rooted in athlete storytelling and performance details. Others focused on creating bold, product-first visuals that helped move the brand into a more refined, unique and noticeable visual space.
Art direction, Photography, DESIGN, editing, product design
Dalhausser & Lucena Performance Apparel
In 2018, Rox Volleyball teamed up with two of its leading sponsored athletes to create a custom performance boardshort and product line. I worked alongside Phil Dalhausser and Nick Lucena to design board shorts that reflected their story and personalities. Both athletes are legends in the game with Phil Dalhausser being an Olympic Gold Medalist and Nick Lucena a World Tour Gold Medalist.
The performance shorts were designed to have a smooth yet vibrant aesthetic to match their calm and collected play style but also their vibrant personalities on and off the court. Phil and Nick have deep roots in Florida, so we embedded subtle touches of the Florida state outline into parts of the design.
The team and I designed stop motion videos to showcase a 360 degree view of the product. These assets were used across all of our digital channels to promote the launch.
Lifestyle & Event Photography: TechAndPhoto Images, AVP, FIVB
Studio & Product Photography, Editing: Matthew Good
Product Design: Matthew Good
Rox Volleyball x AVP
Rox Volleyball teamed up with the AVP in 2018 to create a co-branded athleisure apparel line. The AVP is the premier professional beach volleyball league in the U.S. and features the elite athletes in the sport. I created the product launch assets as well as designed the "Limitless" apparel for this portion of the campaign.
Product Photography, Art Direction, Product Design, & Editing: Matthew Good
Performance Board Shorts
Rox Volleyball launched its new performance boardshort collection in 2018. The creative team and I designed all of the board short designs and developed better fit and measurements for this seasonal launch.
I designed the hero image composite to showcase a sneak peek into the prints and colors within the product line. A stop motion video was developed and coupled with the hero imagery to showcase the full breadth of the product offering. These assets were used across all of our digital channels to promote the launch.
Studio & Product Photography, Editing and Animation: Matthew Good
Product Design: Matthew Good & Victoria Dexter
Advantage Backpack Promo
In 2017, Rox Volleyball relaunched its consumer-favorite accessory, the Advantage Backpack. My goal for this refresh was to visually showcase some of the new, key features as well as lean into a striking color trend story.
I chose to focus solely on the product itself in a monochromatic environment to achieve a sleek and eye-catching aesthetic, and the features were added underneath the hero image to spotlight the product features. This approach allowed for a clean and concise view of the product and the messaging.
This promo performed very well across our consumer base, and this visual aesthetic, which was a new step for the brand, was adopted into a mainstay look for Rox Volleyball moving forward.
Studio & Product Photography, Editing: Matthew Good
Rox Volleyball x AVP
ROX VOLLEYBALL
Rox Volleyball teamed up with the AVP in 2018 to create a co-branded athleisure apparel line. The AVP is the premier professional beach volleyball league in the U.S. and features the elite athletes in the sport. I created the product launch assets as well as designed the "Limitless" apparel for this portion of the campaign.
Product Photography, Art Direction & Editing: Matthew Good
Dalhausser & Lucena Performance Apparel
ROX VOLLEYBALL
In 2018, Rox Volleyball teamed up with two of its leading sponsored athletes to create a custom performance boardshort and product line. I worked alongside Phil Dalhausser and Nick Lucena to design board shorts that reflected their story and personalities. Both athletes are legends in the game with Phil Dalhausser being an Olympic Gold Medalist and Nick Lucena a World Tour Gold Medalist.
The performance shorts were designed to have a smooth yet vibrant aesthetic to match their calm and collected play style but also their vibrant personalities on and off the court. Phil and Nick have deep roots in Florida, so we embedded subtle touches of the Florida state outline into parts of the design.
The team and I designed stop motion videos to showcase a 360 degree view of the product. These assets were used across all of our digital channels to promote the launch.
Lifestyle & Event Photography: TechAndPhoto Images, AVP, FIVB
Studio & Product Photography, Editing: Matthew Good
Product Design: Matthew Good
Performance Board Shorts
ROX VOLLEYBALL
Rox Volleyball launched its new performance boardshort collection in 2018. The creative team and I designed all of the board short designs and developed better fit and measurements for this seasonal launch.
I designed the hero image composite to showcase a sneak peek into the prints and colors within the product line. A stop motion video was developed and coupled with the hero imagery to showcase the full breadth of the product offering. These assets were used across all of our digital channels to promote the launch.
Studio & Product Photography, Editing and Animation: Matthew Good
Product Design: Matthew Good & Victoria Dexter
Advantage Backpack Promo
ROX VOLLEYBALL
In 2017, Rox Volleyball relaunched its consumer-favorite accessory, the Advantage Backpack. My goal for this refresh was to visually showcase some of the new, key features as well as lean into a striking color trend story.
I chose to focus solely on the product itself in a monochromatic environment to achieve a sleek and eye-catching aesthetic, and the features were added underneath the hero image to spotlight the product features. This approach allowed for a clean and concise view of the product and the messaging.
This promo performed very well across our consumer base, and this visual aesthetic, which was a new step for the brand, was adopted into a mainstay look for Rox Volleyball moving forward.
Studio & Product Photography, Editing: Matthew Good